SUPPORT & FEEL GUIDE
Our Support Philosophy
We asked over 100 women to describe what a supportive bra feels like to them.
More than 90% mentioned a sports bra — describing compression, restriction, and the kind of hold designed for high-impact activity like running.
But when we asked what everyday support feels like, the answers were completely different.
Women said things like:
“I want a bra I can breathe in.”
“The pain comes from the wire — or the straps.”
“I don’t want padding. I just want comfort.”
Those conversations told us two important things:
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Support feels easiest to define when it’s connected to an activity — like running or working out.
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Everyday support is deeply personal. It’s not just about structure — it’s about how a woman wants to feel in her body.
At MINDD, our mission is to help every woman feel comfortable — in her bra and in her skin.
That’s why we designed all of our bras to deliver Level 2 Support — the perfect balance between freedom and security.
You’ll experience natural movement, gentle lift, and full support — without compression, wires, or padding.
Because movement doesn’t mean a lack of support.
The Science Behind Our Design
Female breast tissue contains no substantial internal support beyond the skin and fine, hair-like Cooper’s ligaments. This means breast tissue moves freely over the chest wall — especially during activities with vertical motion, like running.
That’s why external support — usually in the form of a bra — is essential for both comfort and breast health.
Research shows that even 2 cm of vertical movement can cause discomfort, and women with larger breasts can experience up to 10 cm of displacement during high-impact activity (McGhee et al., 2007).
However, while sports bras can reduce breast motion, they’re often over-engineered for everyday wear — compressing instead of supporting. And since studies show up to 100% of women are wearing the wrong bra size (Pechter, 1998; Greenbaum et al., 2003; McGhee & Steele, 2006), the discomfort cycle continues.
At MINDD, we engineered a new approach to support — one that celebrates movement rather than restricts it. Our patented wire-free system adapts to your natural shape, providing comfort, stability, and beauty for D+ women who want to feel held, not hindered.