We are the MINDD™ company
Our founder Helena Kaylin, a 36DDD, just wanted a wire-free bralette for her D+ boobs. Nothing worked
So she started MINDD™ (pronounced mind) to re-imagine the future of intimate apparel.
She has invented a new support system for D+ women; MINDDTech™ Made to be comfortable.
Made to be beautiful. Made to support. Always wire-free
NO WIRE. NO PROBLEM
HOW DOES IT WORK?
We created seven patent pending knit zones that replace a wire.
The zones lift and separate your breasts.
This bra moves with you and supports your natural shape.
Zones are seamlessly integrated together so you never feel them.
Each zone is uniquely constructed and together create the most comfortable wire-free bra in the world.
No Digging. No Sagging. No Pain. No Wires. Ever.
McPhee first discovered MINDD’s products in early 2021, and immediately became a fan.
“My bra size has fluctuated my whole life - most recently during and after
pregnancy. As a D+ woman, I’ve found that I usually have to sacrifice comfort for style, or vice versa,”
"I love that MINDD is committed to
changing the lives of women who have struggled to find a bra that makes them
feel both beautiful and supported, and I am incredibly excited to be part of the MINDD movement.”
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MINDD™ INNOVATION
WHat's IN YOUR BRA?
So... you have been mindful about what you put in your body.... but do you know what you are putting on your body?
A MINDD bra, powered by MINDD™Tech, is made in Italy in a facility that is OEKO-Tex® Certified.
So you can feel 100% confident that the textiles we use to make your bra are made with you and the environment in MINDD™