Our bras support boobs. Our bracelets battle breast cancer.

October is Breast Cancer Awareness Month. Maybe you already know this. Maybe you love some one who has battled—or is battling—breast cancer.

For me, that woman is my sister.

On October 1st, 2019, I sat in a hospital room with my sister as a doctor told her she had stage 4 metastatic breast cancer—and the prognosis was terminal.

My sister had just turned 46 when she was sent home to die. Under hospice care, she called to tell me:

"This is not the end."

My sister's courage and tenacity led her to an oncologist who helped her qualify for a new treatment protocol—one that could give her years to live, not mere days.

As I write this, it is October 1st, 2021: two years to the day that we learned of my sister's prognosis.

She is stronger than ever. She is FIGHTING. She is LIVING.

Early detection of cancer is the most important indicator of recovery; yet many women do not have the resources to get screened.

That's why, this year, MINDD is honored to sponsor two fundraising initiatives for American Cancer Society.

One is American Cancer Society's Making Strides Walk in Los Angeles.

The other? It's designed just for you, our magical MINDD family. And it's as easy as clicking, "Add to Cart."

Simply purchase a limited edition, enamel LOVE bracelet.

MINDD will donate 100% of the proceeds to American Cancer Society's Get Screened program. 

A stack of BOOB/LOVE bracelets from MINDD is displayed on a white background. Buy your limited time enamel bracelet and 100% of the proceeds will go to American Cancer Society.

Get Screened assists with appointments, resources, and transportation so all women can get screened for breast cancer early and often.


Your $12 purchase will help save the lives of women just like my sister—like every sister and mother, grandmother and daughter, friend and colleague—one early detection at a time.

Thank you for being the change!

Click HERE to learn more about Get Screened participation and early detection.

READ NEXT: 22 Ways to Support Someone with Breast Cancer as Told by Fighters & Survivors

Author Helena Kaylin is the proud and grateful sister of a breast cancer fighter. She is also the Founder and CEO of MINDD.