Growth & Gratitude: A Letter from MINDD Founder Helena Kaylin

As 2021 comes to a close, I’m immensely grateful for every single MINDD wearer who has believed in our bras, bodysuits, and undies. What an honor to have earned a place in your closets!

Our team dedicated long hours and late nights to bringing you the high-quality, sustainable intimates you’ve come to adore; and the love you’ve shown MINDD in return fills our hearts with happiness!

Here’s a look at MINDD’s incredible 2021 journey…

Katharine McPhee Foster and MINDD

Katharine McPhee Foster joined the MINDD family

Former American Idol star Katharine McPhee Foster fell in love with MINDD in 2021, opening the door for a powerful partnership! 

In an interview with Daily Mail, Kat spoke with such heart about our beloved brand: “I love that MINDD is committed to changing the lives of women who have struggled to find a bra that makes them feel both beautiful and supported, and I am incredibly excited to be part of that movement!”  

MINDD’s partnership with Katharine was also spotlighted by Just Jared, Yahoo! News, HITC, and People, to name a few.

Kat is a wonderful brand partner, but more than that, she’s an amazing human being. I’m so fortunate to know her both as a brilliant influencer and a beautiful friend.

Two women wearing MINDD bras, bodysuits, and undies

MINDD joined Victoria’s Secret’s Brands We Love

I’m still reeling at the sheer magic of being welcomed into Victoria Secret’s Brand We Love retail community. As our exclusive retailer, the VS website now features a select line of MINDD bras, bodysuits, and undies for easy cross-brand shopping!

As many of you already know, I discovered my passion for intimate apparel during my years in product development at Victoria’s Secret. Getting the VS stamp of approval was a full-circle moment for me, personally, as well as a tremendous gift to our customers. 

Apparel News announced the MINDD x VS partnership, and seeing the MINDD name in print beside a legend like Victoria’s Secret was one of our team’s 2021 highlights.

Katharine McPhee Foster in MINDD

MINDD bras got called out—in a good way!

We were overjoyed to see Better Homes & Gardens chose the MINDD Mid V Wirefree Lined Bra as their pick for Best Surprisingly Supportive Bra!

Daily Mom went a step further and called this same bra “the most comfortable bra you will ever buy!”

And Well + Good described MINDD bras as chic, snug bralettes that do not disappoint.”

The cherries on top? Both Glossy and Fast Company invited me to share the MINDD story, from the early months of research to our ongoing production in Italy.

MINDD donates all of the proceeds from these BOOB and LOVE bracelets to the American Cancer Society

You x MINDD supported the American Cancer Society

For Breast Cancer Awareness Month, we were honored to support the American Cancer Society’s “Get Screened” initiative in two impactful ways. First, we sponsored their 5k fundraiser in our hometown of Los Angeles. Second, we created our love bracelets and contributed 100% of the proceeds to ACS. 

We are enormously grateful to every single person who purchased bracelets and joined the cause! With so many women devastated by breast cancer each year, including my own sister, MINDD will never stop supporting the fight against breast cancer.  

A curvy model with a shaved head wears MINDD bra and panties.

What’s ahead for MINDD in 2022?

I won’t give too much away, but I’m excited by several new products and features that MINDD will introduce in 2022. Think: gorgeous bra designs, creative closures… I know you’re going to love it!

My focus for 2022 is to take one step forward every day. I wholeheartedly believe that as long as we keep moving forward with positive intentions, good things will happen. 

I hope you’ll join me in this resolve!

With love and MINDDfulness,

—Helena Kaylin

MINDD founder and CEO, Helena Kaylin


Helena Kaylin is the Founder and CEO of MINDD.