We asked women, if there was one thing about your bra you could change what would it be?
Make it WIRE-FREE!!!
So we worked for over a year developing and testing our wire-free technology MINDD Tech.
MINDD Tech is a combination of engineered knit zones that replace the need for a wire.
You will experience a completely new sensation of support. For the first time your bra will be the last thing you take off at night.
The MINDD Difference
We are a female founded company.
Founder Helena Kaylin, a 36DDD, wanted a wire-free bra that she did not have to think about.
We believe if your bra is on your mind, it is probably not working for you.