Our founder, a 36DDD, couldn’t find a lightweight bra that provided all day support and was truly fit flexible to accomodate daily and monthly changes in her breast size..
Made to be comfortable. Made to be beautiful. Made to support.
We created seven patent pending knit zones that replace a wire.
The zones lift and separate your breasts.
This bra moves with you and supports your natural shape.
Zones are seamlessly integrated together so you never feel them.
Some zones provide more breathability, others provide a bit more compression, like under the bust and under your arm to hold that side boob in.
Each zone is uniquely constructed and together create the most comfortable wireless bra in the world.
No Digging. No Sagging. No Pain. No Wires. Ever.
Your bra should be
the last thing on your mindd!
We have interviewed thousands of D+ breasted women to understand what they want in a bra.
9 out of 10 asked for a wireless bra that could support them all day (even to sleep) all month (during our cycle) and for life.
Our bodies change constantly, daily, monthly and at every life stage. Prenatal, pregant, postpartum and at every stage before and after.
A bra should be fit flexible to support in whatever stage of life you are in and be beautiful & comfortable so you always feel amazing, no matter what.